Daphne Headcover - SquirrelSQU
Decades later, Daphne’s has become a trusted name in the golf industry. Golfers who carry a Daphne’s headcover—or several, which many do—know that every one carries a 100% lifetime guarantee. That’s how confident we are about our headcovers. Quality materials and fine workmanship ensure a durable product. Mum wouldn’t stand for anything but the best, and each headcover has her name on it. So it has to be right.
Mum retired in 1994 and passed away suddenly a year later. We are dedicated to following the high standards she set and never compromise our values. As we grew and expanded, I hired staff for all departments. One criterion I always apply when hiring is that people have to be kind. I strive for success, but not at the expense of basic human values. We have many employees who have been with us for decades.
Daphne’s has been fortunate to achieve consistent growth throughout the years. We introduce new lines and a new catalog every year. Golf accessories have been doing well overall as the economy recovers, and 2016 was a really successful year for Daphne’s. In 2017 we introduced six new designs: three special dogs, a roadrunner, and the talking David Feherty likeness, which created waves at the PGA Show in Orlando.
In our experience, we continually find that no competitor is even close. They may undercut the price, but never the quality. Like many businesses, increasing costs and a lack of labor forced us to move some of our manufacturing to Indonesia and then to China. We can produce small custom orders at our headquarters in Phoenix, i.e. 150 at a time, but my ultimate goal would be to “come home” to Phoenix with all our manufacturing.
Customer is king
Excellent customer service goes with the Daphne’s name. It’s just who we are. Occasionally customers of many years send us tattered headcovers for which they have a sentimental attachment, hoping the lifetime guarantee can be invoked to repair or replace the item. We are happy to honor our promise. More than 200 PGA, LPGA and Champions Tour pros carry Daphne’s headcovers. When the pros come to town for the Waste Management Phoenix Open, I always ask if their headcovers need any work. At the 2017 event, we were able to straighten out the antennae on Padraig Harrington’s Ladybug headcover. Delighted to help!